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Mentoring Programs

WBE Canada recognizes mentorship can play a critical role in an entrepreneur’s success. As a certified WBE, you are eligible for two types of mentoring programs.


This WBE to WBE mentorship program matches those certified WBEs with a track record of success in supplier diversity markets with those who are seeking support and guidance in implementing their marketing strategy to pursue supplier diversity markets and/or other business challenges.

“Being part of these mentoring programs helped me grow revenues 500%. I had stagnant growth and, after asking for my mentor’s assistance, I changed the entire way of how I do business. Instead of being a commodity, I learned how to sell value instead.”

Shantal Feltham, President & CEO, Stiris Research

Corporate Mentoring Programs

Three of our corporate members – Accenture, RBC Royal Bank and TELUS – generously support diverse suppliers by making available executives and procurement staff to mentor WBEs. Typically 12- to 18-months in duration, these formal mentoring programs pair senior executives who work directly with mentees on a regular basis to identify opportunities for development. The goal of this one-on-one coaching is to better position WBEs when competing for business of large corporations.

How to participate:

WBE Canada notifies its certified WBEs when corporations are doing intake. Interested WBEs must submit a detailed application. Selection is based on mentor availability and suitability of the match.

“The biggest benefit was being exposed to high level strategic thinkers who brought key learnings they gladly shared with us. It allowed me to think broader and focus on more profitable business, letting go of things that were not contributing to the bottom line."

Michele Bailey, President & CEO, Blazing The Agency