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Did You Know?

  • Women make or influence 85% of all purchasing decisions.
  • Women retain ownership in 47% of Canada’s 1.6 million small and medium-sized enterprises (SMEs) and majority ownership in 17% of Canadian SMEs.
  • Women start businesses at twice the rate as men but don’t achieve the same growth as their male counterparts. 
  • Women-owned business average annual revenue: $563,000 compares to average $1.1 million for male-owned business.
  • Only 37% of majority female-owned SMEs are categorized as ‘high growth’ compared to 63% of majority male-owned firms.
  • Women-led firms are under-represented as suppliers to corporate Canada… under 5% of corporate and government contracts are awarded to Women Business Enterprises.
  • Certified Women Business Enterprise (WBEs) memberships are increasing year over year at an average rate of 46%.