WBE Canada
About WBE Canada

MEET WBE CANADA

check markSupport for Women Business Enterprises (WBEs)

check markSupport for Corporate & Government Supplier Diversity initiatives

check markCreating strong Partnerships

Women Business Enterprises Canada Council (WBE Canada) is a Canadian non-profit organization that is opening doors for Canadian women-owned businesses to supply chains across Canada, North America and globally.

Founded by corporations to provide certification services for their supplier diversity programs, WBE Canada certifies, supports and promotes Canadian Women Business Enterprises (WBEs) who provide products or services to corporations and government organizations.

We represent Canadian Women Enterprises (WBEs) that are changing supply chains around the globe.

Our WBEs represent some of the most successful suppliers and innovators Canada has to offer. Our mandate is to build connections between Canadian women-owned businesses and corporate/government buyers and ensure that existing barriers are removed and supply chains are more diverse and inclusive.

OUR VISION

Empowered women-owned businesses with equal access within corporate and public procurement.

 

OUR MISSION

To advance economic growth across Canada through certification, development and promotion of women-owned businesses.

OUR VALUES

Innovation

Integrity

Collaboration

Impact

OUR WORK

WBE Canada is the bridge between corporate and public procurement and Canadian Women Business Enterprises (WBEs). As a quality third-party certifier of businesses owned, managed, and controlled by women, we have been connecting them to corporate supply chains since 2009. We focus on building relationships, facilitating knowledge transfer and driving economic growth.

TRANSFORMING SUPPLY CHAINS. EMPOWERING WOMEN-OWNED BUSINESSES. CREATING STRONG PARTNERSHIPS.

  • Certified WBEs - WBE Canada certifies Canadian businesses that are at least 51% owned, managed and controlled by women and introduces them to opportunities with both private and public organizations. We have the largest database of certified women-owned suppliers in Canada. Our WBEs span across a variety of industries, purchasing categories, sizes and geographic locations. In addition to certification, we deliver education, training, coaching and mentoring programs that ramp up the capacity of WBEs to bid successfully on large procurement opportunities.
  • Corporate Members - WBE Canada partners with Private and Public organizations committed to supporting Canadian WBEs through their supply chains. We provide training, programs, tools and resources to help our members develop and evolve supplier diversity initiatives. WBE Canada also enables connections between Canadian women-owned businesses and buyers in our Member organizations through our events, networking and matchmaking opportunities.
  • Associate Partners - WBE Canada unites Canada's Women Business Enterprises (WBEs), governments, corporate leaders, and communities to enable economic prosperity across Canada. We are proud to have strong partners across a variety of industries, geographical areas and interests. We collaborate with individuals and organizations who are passionate about empowering and supporting the success of Canadian WBEs.
  • Sponsors - WBE Canada works closely with its sponsors to ensure high value programming and events while providing great brand recognition for its sponsors and partners.
  • Media Partners - Our media partners play a significant role in promoting supplier diversity and Canadian women-owned businesses in Canada and abroad.

BOARD OF DIRECTORS

WBE Canada is governed by a voluntary Board of Directors representing Corporate Members and Certified WBE (Women Business Enterprises) community. Our Board of Directors is instrumental in charting the strategic direction of WBE Canada.

Maddy Baker

MADELEINE BAKER
Board Chair
Chair, Nomination Committee

Director, Products and Services
TELUS

Mike Pacholok

MICHAEL PACHOLOK
Board Vice-Chair
Vice-Chair, Business Development Committee
Chief Purchasing Officer
City of Toronto

Andy Thompson

ANDY THOMPSON
Board Treasurer
VP, Network Infrastructure Transformation
Nokia

Laura Didyk

LAURA DIDYK
Board Secretary
VP, Client Diversity
Business Development Bank of Canada (BDC)

Celso Afonseca

CELSO AFONSECA
Manager, Account Services & Program Ops / SD Lead
Staples Promotional Products

Christine Canning

CHRISTINE CANNING
Managing Director, Supplier Relationship Management
BMO Financial Group

Daelan Burgess

DAELAN BURGESS
Assistant Director of Global Supplier Recovery
General Motors LLC

Janice Tee

JANICE TEE
Senior Manager, Global Human Resources and Talent Management
Magna

Jen McAvoy

JEN MCAVOY
Chair, Certification Committee
VP, Client Engagement
Cotton Candy

Jennifer Cooke

JENNIFER COOKE
Corporate Lead / Women in Trade
Export Development Canada (EDC)

Martin Grenier

MARTIN GRENIER
Vice President, Procurement
Cogeco

Maryse Benhoff

MARYSE BENHOFF
Chair, SAC
President, BG Communications International Inc.
WBE Representative

Megan Quintin

MEGAN QUINTIN
Senior Director, Global Procurement
RBC

Michael Bourne

MICHAEL BOURNE
Senior Manager, Procurement Business Operations, Policies, Controls, Supplier Diversity and Ombudsman
IBM Canada

Stephanie Khurana

STEPHANIE KHURANA
President, Netchem
WBE Representative

Meet Our Team

Silvia Pencak

SILVIA PENCAK
President & CEO

Alysha Palmer

ALYSHA PALMER
Marketing Coordinator

Catherine Grosz

CATHERINE GROSZ
Corporate Membership Manager

Ezgi Cagatay

EZGI CAGATAY
Member Community Lead

Fatema Baldiwala

FATEMA BALDIWALA
Finance & Operations Manager

Frank Eluaka

FRANK ELUAKA
Program Manager

Grace Orikhi

GRACE ORIKHI
Certification Coordinator

Jamie Crump

JAMIE CRUMP
Lead Consultant, Supplier Diversity

Jennifer Popowycz

JENNIFER POPOWYCZ
Certification Manager

Jonathan Bradley

JONATHAN BRADLEY
Program Coordinator

Judy Carswell

JUDY CARSWELL
Chief Editor

Kira Evonic

KIRA EVONIC
Graphic Designer

Michelle De Guia

MICHELLE DE GUIA
Marketing Manager
(Maternity Leave)

Serena Henson

SERENA HENSON
Certification Coordinator